It is absolutely possible to easily raise your ranking in Google if  you know what you're doing.



If you perform this search:

You can see that I'm easy to find, even though, not once on this page do I ever directly reference the small drinking vessel of a dark color.

This should prove to you the importance of changing your Page Title to include the keywords you want to use. Each page that you include on your XSite should have a custom Page Title.