Appraiser Marketing Tips

Anyone remember the movie “Amadeus”? The Emperor told Mozart his opera had “too many notes,” and thus began the funniest gag of the movie – all based on the assumption that the audience would agree that Mozart, the musical genius, could never have too many notes!

Well….you’re not Mozart. And though it pains me to admit it, I’m not Beethoven, either.

I do, however, recognize websites that are flush with entirely too much text. It is quite possible to have too much of a good thing.

When I talk to appraisers or inspectors about their XSites, the ones least responsive are the ones that have put in hours and hours and hours of customization work on their site. On a lot of them, I see a TON of good info, but there’s way too much of it. I see XSites all the time that have 30 minutes' worth or reading on them.

Here’s the hint for today: don’t have more than 2 minutes of reading on any given page. Any more than that, and you’re likely to intimidate a site visitor.

If you’ve got good content, section it out on appropriate pages and don’t forget to use nested navigation. You don’t want 60+ buttons down the side, either.