Appraiser Marketing Tips

Content is King, and specificity counts.

If you want to be found in Google searches based on particular keywords, it's vitally important that that word or phrase (called keywords) actually be spelled out in the content. The trick is to pick a specific-enough search phrase, then put that phrase, intact, in the page.

Here's an example of a poorly-written set of keywords:

"Serving Caddo, Canadian, Osage, Grant and Harper counties."

In the above sentence, "Harper Counties" is a search phrase, not "Harper County." The sentence reads well to humans, but not to search engines. Instead, list the full, proper name:

"Serving Caddo County, Canadian County, Osage County, and Harper County."

Again, bullet points would be better than sentence format, but we'll get to that.